VELOX Story

Our Brand Story

Founded in 2012, 必威·体育 has always been committed to providing safe, fun, and high-quality maternal and infant lifestyle consumer goods and services to millions of Chinese families. As the official authentic entry, we have built a professional and stable sports entertainment platform, focusing on mainstream sports events and offering systematic news, real-time scores, and in-depth data.

Our mission is to provide safe, fun, and high-quality maternal and infant lifestyle consumer goods and services to millions of Chinese families, making the parenting journey full of sunshine and joy. We firmly believe that every family deserves high-quality companionship and support.

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Years of Industry Deep Dive

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Global Sports Enthusiasts

Our Core Values

Our four core values—rigorous selection of high-quality global maternal and infant brands, provision of authoritative expert parenting guidance, creation of interactive family entertainment experiences, and a convenient and efficient online shopping process—drive our every innovation and inspire our user community.

Innovation Driven

必威·体育 continuously breaks boundaries, utilizing cutting-edge technology to provide users with the ultimate sports event information and entertainment experience, striving to become your most trusted maternal and infant lifestyle partner.

User First

Driven by a passion for the quality of maternal and infant lifestyle, we are dedicated to helping every user achieve a safer, more convenient, and more enjoyable parenting and living experience.

Quality Commitment

We are committed to ensuring the safety and high quality of every product by rigorously selecting high-quality global maternal and infant brands, bringing peace of mind and trust to your family.

Community Co-creation

We are actively building a vibrant user community where everyone can share parenting experiences, exchange life's moments, grow together, and become a warm support for each other.

Leadership Team

Meet the team driving 必威·体育 forward.

CEO

Zhang Wei

Chief Executive Officer

Li Ming, as Chief Executive Officer, is leading 必威·体育's global strategy and innovative development.

CTO

Wang Xiuying

Chief Technology Officer

Wang Fang, as Chief Technology Officer, is driving the platform's leap in technological innovation and optimizing user experience.

CDO

Expert Guidance

Chief Product Officer

Zhao Qiang, as Chief Product Officer, is creating products that are both functional and entertaining, enhancing user engagement.

Development Journey

Key milestones in 必威·体育's development.

1974

必威·体育 Sets Sail

In 2012, 必威·体育 was established in China with a vision to revolutionize the sports entertainment experience, providing users with an official authentic entry.

1985

Professional Sports Information

In 2015, we launched a systematic sports information and real-time score system, offering users unprecedented convenience in accessing information.

1995

Global Expansion

In 2018, the platform's service scope continued to expand, successfully attracting millions of users and becoming a trusted sports entertainment partner for many.

2010

Brand Upgrade

In 2021, we continued to optimize platform features, introducing more interactive family entertainment experiences to enrich users' diverse needs on the platform.

2024

Future Outlook

In 2024, we continue to explore innovation, guided by user needs, to provide higher quality maternal and infant lifestyle consumer goods and services.